1. Purpose of this policy

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This Privacy Policy explains how we collect, use, share, and protect personal information when you use our website, buy from us, contact us, or interact with us.

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The ICO says privacy information should be clear, transparent, explain how personal data is used, and include people’s rights and complaint routes.

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2. Who we are

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Gold Centre Jewellers Ltd is the controller of personal information used for our website and online sales.

 

Gold Centre Jewellers Ltd, trading as Rockc Jewellers
Company number: 16952707  
Registered office: 53 Lord Street, Liverpool, L2 6PB  
Customer service address: 32–46 Branston Street, Birmingham, B18 6BP  
Email: info@thegoldcentre.com  
Telephone: 0121 233 2071

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3. Personal information we collect

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We may collect and use:

• name;  

• billing and delivery address;  

• email address;  

• telephone number;  

• order details;  

• payment status and transaction references;  

• account details if you create an account;

• messages, enquiries, reviews, complaints, and customer service records;  

• marketing preferences;  

• website usage, device, cookie, and analytics information;  

• information needed to prevent fraud, protect our business, or comply with legal duties.

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We do not store your full card details on our systems.

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4. How we use personal information

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We use personal information to:

• process and manage orders;

• take payment and confirm payment status;

• deliver goods;

• deal with returns, refunds, exchanges, faults, and complaints;

• respond to enquiries;

• manage customer accounts;

• send service messages about orders;

• send marketing communications where allowed;

• improve our website, products, services, and customer experience;

• prevent fraud and protect our website and business;

• meet accounting, tax, legal, and regulatory obligations.​

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5. Lawful basis for using personal information

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We use personal information where:

• it is needed to perform a contract with you, such as processing and delivering an order;

• it is needed to comply with legal obligations, such as accounting and tax records;

• it is in our legitimate interests, such as customer service, fraud prevention, website improvement, and business administration;

• you have given consent, such as for certain marketing or non-essential cookies where consent is required.

 

6. Marketing communications

 

We may send you marketing emails about our products, services, offers, and events where you have agreed to receive them, or where the law allows us to contact you about similar products or services.

 

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us.

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We will not sell your personal information to third parties.

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7. Who we share personal information with

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We only share personal information where needed to operate our business, provide our services, process orders, meet legal obligations, or protect our rights.

This may include:

• website and ecommerce platform providers;

• payment service providers;

• delivery and courier services;

• email, marketing, and customer communication providers;

• analytics and advertising services;

• IT support and hosting providers;

• accountants, insurers, legal advisers, or other professional advisers;

• regulators, law enforcement, or public authorities where required by law.

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We do not sell personal information.

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8. Cookies and similar technologies

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Our website uses cookies and similar technologies to operate the site, support checkout, keep the site secure, remember preferences, understand site performance, and support marketing activity where enabled.

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Some cookies are essential and are needed for the website to work properly. Other cookies, such as analytics or marketing cookies, are only used where enabled and where required consent has been given.

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You can manage cookie preferences through the cookie settings shown on our website or through your browser settings.

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For more information, please see our Cookie Policy.

 

9. How long we keep personal information

 

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

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Order, payment, delivery, and customer service records may be kept for as long as needed for accounting, tax, legal, fraud prevention, warranty, aftercare, dispute handling, and business record purposes.

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Marketing contact details are kept until you unsubscribe, withdraw consent, or we decide the information is no longer needed.

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When personal information is no longer needed, we will delete it or anonymise it where practical.

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10. International transfers

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Some service providers may process personal information outside the UK.

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Where this happens, we rely on appropriate safeguards required by data protection law.

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11. Your rights

 

You may have rights to:

• access your personal information;

• correct inaccurate information;

• request deletion of your information;

• object to or restrict certain processing;

• request transfer of your information;

• withdraw consent where we rely on consent.

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To exercise your rights, contact us at info@thegoldcentre.com.

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12. Complaints

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If you are concerned about how we use your personal information, please contact us first so we can try to resolve the issue.

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You also have the right to complain to the Information Commissioner’s Office.

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13. Changes to this Privacy Policy

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We may update this Privacy Policy from time to time. The latest version will be published on our website.

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Last updated: 23 June 2026